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Thailand Needs to Attract More Chinese Tourists

By on Feb 10, 2010 in Hotel-Tourism

China outbound tourists reached 47.66 million in 2009 up 4% on 2008 according to the China National Tourism Administration (CNTA).

In the first 11 months of 2009 total Chinese visitors to Thailand were only 683,781 and 778,337 for the whole of 2008.

The China Tourism Academy (CTA) forecasts that there will be 54 million outbound Chinese tourists in 2010.

Thailand ranks 7th in terms of destinations and is beaten by three countries Japan, South Korea and Singapore who do not have land borders with Thailand.

Taking into account the poor outlook for European feeder markets Thailand needs to do better in attracting Chinese tourists. Bangkok is facing a 30% increase in hotel rooms over the next three years and needs to develop new growing feeder markets.

By: James Pitchon, Executive Director

About the Author

James Pitchon is an Executive Director of CBRE Thailand. He has been responsible for the co-ordination of more than 1,000 multi-national corporation property transactions in Thailand over the last nineteen years. He is also a board director of CBRE Vietnam, CBRE Cambodia and the BCCT. He is a Member of the Royal Institution of Chartered Surveyors (MRICS).

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